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Tuesday, November 29, 2011

questionnaire


1-Which group are you in:
-Between 18 -25        -Between 26-35
-Between 36-45        -Between 46-55
-56 or above

2-What is your gender:
-Male
-Female

3-Do you own the Nintendo Wii:
-Yes
-No

4-Who do you play the Wii with:
-Friends
-Family
-Alone

5-What is the reason of playing the Wii:
Physical exercise
-Relaxation
-Social activity
- Boredom
-Recreation

6-How long do you spend on playing video games per week?
-Less than one hour
-1-2 hours
-3-5 hours
-More than 5 hours

7-What is you favorite video game console:
-Nintendo Wii
-XboX-360
-PS3

8-How often do you buy Gaming magazines:
-Weekly
-Monthly
-Occasionally
-Not often
9-How often do you buy a new game console:
-Immediately after w new console is released
-Yearly
-Occasionally
-Not often

10-Rate the importance of the brand when you are buying a new video game console (5 is the high preference):
1-2-3-4-5


11-Rate the importance of adding high-tech features as gaming actions and graphic quality to the video game (5 is the high preference):
1-2-3-4-5

Monday, November 21, 2011

Interactivity game-Phoenix Wright: Ace Attorney


Ask any gamer why we love to play, and sooner or later we're bound to start philosophizing about “interactivity.” Games, you see, are the only kind of entertainment that let the audience influence the characters' actions. You can't stand up in a movie theatre and tell the actors who to shoot next; how well would it work if comic-book writers asked readers to write in to determine characters' fates?

Above: Imagine the interacting you could do with that lot! 
But plenty of games aren't that interactive at all. Some are designed restrictively; others offer chin-scratchy commentary on the nature of gameplay; some were just made by folks who like cutscenes a bit too much. For whatever reason, plenty of software is less “game” and more “TV show with occasional button presses.” Interactive entertainment? Here are a few games that forget at least half that promise.

7. Phoenix Wright: Ace Attorney

The game: Every once in a while, Capcom graces us with a new IP to add to their stable of zombies, zombie-killers, zombie-photographers, sociopathic street-brawlers, and Mega Man. A particularly novel addition has been the Ace Attorney series. At last, we could subject ourselves to the fun of negotiating the legal system, without the hassles of dealing with a lawyer's income or lifestyle. 
What could you do? “You can't handle the truth!” “This whole courtroom's out of order!” “Yes they deserve to die, and I hope they burn in hell!” “Denny Crane!” Just a few of the legal-eagle catchphrases you were free to yell into the DS' microphone, enabling you to feel exactly how a real law-talkin' guy feels when he's legalin' it up.

Above (top): Dynamic legal action!
Above (bottom): Streamlined user interface!
 
What did the game do for you? Told quirky courtroom tales while you were hollering at your console and occasionally tapping the screen to move the story along. It's not that the game's bereft of things to do; there just tends to be one right way to pass a level, and once you've found that way, no real reason to go back. Unless you've got some choice new John Grisham quotes to yell, of course.

Above: Looks like a thought just hit him... fatally. [Don sunglasses, cue title sequence]
Seriously, this is less interactive than... Finding a reason to go to court, for reals. Have you been to court? Shit's better than Halo.
You may think this looks a lot like us advocating illegal activities, but you could not be more wrong. Please restrict yourself to confessing to other peoples' pre-existing crimes.

Saturday, November 19, 2011

The name


What's in a name? A lot when it comes to Wii

And now the back story on that crazy name. 

When Nintendo announced in April 2006 that it was changing the code name of its forthcoming console from Revolution to its permanent moniker, Wii, the world said, "What?" 

Nintendo executives can't be that naive, right? They do know what people will think of, right? Wait, is it maybe just a strategy to build buzz? 

No, yes and sort of. 

Nintendo was not naive. In fact, it hired a respected branding and naming giant, Interbrand, to come up with the name (along with dozens of others that were discarded). 

And, yes, Nintendo executives did know the urinary connotation of the word. They were prepared for the jokes and snickers but also knew those would run their course. 

And while executives insist the name wasn't meant purely to inspire buzz, the selection and announcement were indeed wellfounded in strategy. Wii the name cannot be shortened or bastardized. 

Wii the name refers to the inclusiveness and we-ness of playing together. Wii the name has two i's that physically mimic two people or two remotes. And Wii the name is global -- it's pronounced the same way in most any language. 

As for the announcement, it was the timing that was strategic. It came just weeks before the console's first public unveiling at E3, the most important gaming show of the year. The intent was to let the comments and snickers rise up and then die down by the time it came to checking out the hardware and software, says George Harrison, senior VPmarketing and corporate communications at Nintendo of America. 

"We knew that people were going to make fun of it," says Perrin Kaplan, VP-marketing and corporate affairs. "We knew there would be a little rainstorm before the sun showed up again." 

And, they ask, a year and a half later, can you imagine it being called anything else? 

Well, no, actually, Wii can't


by: Anonymous 

Ad Age


Nintendo Is Ad Age's Marketer of the Year

Question: Can a new product not only radically revive a company but also reinvigorate an entire industry? 

Answer: Wii. 
Game changing: From left, George Harrison, Perrin Kaplan and Robert Matthews swing for the fences via the Wiimote.
Kevin P Casey
Game changing: From left, George Harrison, Perrin Kaplan and Robert Matthews swing for the fences via the Wiimote.

In much the way Apple made music aficionados out of mere music buyers, Nintendo via its Wii system has created a passionate group of devotees out of people who previously couldn't have cared less about video games. Wii broke open a market long confined predominantly to young men and welcomed in the rest of the family. 

"They have absolutely changed the industry," says Julie Shumaker, VP-sales for in-game agency Double Fusion and former Electronic Arts national sales director. "They brought people who don't consider themselves gamers into gaming. Data show people ... still don't consider themselves gamers -- and they own a Wii. Sheer marketing brilliance." 

Nintendo to sink $200 Million into Wii campaign

Is Nintendo beginning to feel the heat from Sony's PS3 launch? They'd never say so directly, but their recent actions seem to suggest it. Nintendo has recently announced a plan to put at least $200 Million into marketing the Wii console. Appealing to a large market is tough, and requires a large cash flow, and they intend to use it: 

"Our plan to market Wii broadly, with hands-on experiences, continues to pay off," said George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Wii introduces new ways to play, to expand both the appeal of games and the audience of gamers. Our marketing campaign is central to that." 
If you pay attention to popular media, you already know that Nintendo is making waves. The Wii has appeared on commercials, in the cartoon series South Park, on MySpace, in The Wall Street Journal and many other places. They are last to market for this generation of consoles. Is that a blessing, or a curse? They have always had a mass-market appeal that doesn't seem to follow the Xbox or the PlayStation, but they have lost ground to Microsoft and Sony for many years on the console front.





wii fit

Campaign for wii

Friday, November 18, 2011

wii channels


1-Check Mii Out Channel Overview
Description:
Available as a free download from the Wii Channels section of the Wii Shop Channel, the Check Mii Out Channel allows the Miis that have been created to be shown to other people, and to view Miis created by other people from around the world. You can also create Miis based on unique themes and submit them as a part of a contest, or even help judge Miis to find the winners.


2-Everybody Votes Channel Overview
Description:
With the Everybody Votes Channel, Wii users in participating nations can answer popular questions and voice their opinions in national and worldwide polls. To vote, users simply choose a question they want to answer and select one of the two responses, and then come back and see the results. Participants can even predict which answer will get the most votes and learn how far their predictions differ from other people in their nation

3-News Channel Overview

Description:
Using the international resources of the Associated Press, the News Channel gives Wii users free access to stories in multiple categories from across the country and around the world. The News Channel features an easy-to-use interface for locating and reading news item.


4-Wii Speak Channel Overview
Description:
The Wii Speak Channel lets people in up to four locations (who also have the Wii Speak Channel and microphone and have traded Friend Codes) chat with one another using their broadband internet connections. When chatting through the Wii Speak Channel your Mii appears on the TV screen and mimics your chat. You also can leave audio messages for your friends and family members or use Wii Speak to narrate captions for your photos.
Purchasers of the Wii Speak microphone will be able to use the included Wii Ticket Download Number to download the Wii Speak Channel. The Wii Speak microphone is sold separately, or with special bundles of the game Animal Crossing: City Folk.

Social gaming


Wii is Social Gaming

Great times with family and friends. Get-off-the-couch fun whether you're 5 or 95. This is what Wii™ is all about. With intuitive motion control, a huge game library with something for everyone, and the included New Super Mario Bros.™ Wii game—come see why it's your time to try. Get it now for just $149.99 MSRP*.
www.nintendo.com

Best selling wii games


5. Below is the top 5 best-selling Wii games to date. You will be amazed by how much some of them have sold.5. Wii Fit - First on the list is Wii fit. The game that keeps you fit whilst having fun playing. Using a piece of hardware called a balance board. Wii fit allows you to take part in various exercise, such as strength training, yoga, balance games and aerobics. Even tracking your progress, performing regular weigh-ins and having your own personal trainer onscreen. Continuing to be popular, with new updates being released since the original.
Sold 22.61 million copies to date!
4. Wii play - This fun, family game allows everyone to interact and play various different games using the traditional controller and the nunchuk. With 9 games to choose from, theres something for all ages. Games are of the party type, making this a very exciting and enjoyable to play.
Sold 27.38 million copies to date!
3. Wii Sports Resort - The more recent in the Wii sports series, has sold more the 27 million copies already. With many new features, and the first game in the best-selling list to take advantage of the Wii motion plus control. This comes included in the game and makes interacting more accurate and life like. Wii sports resort has many games to play, such as sword fighting, wake boarding and basketball.
Sold 27.68 million copies to date!
2. Mario Kart Wii - The first Mario game in the top 5 list. Mario kart allows users to play with the traditional controller, or the steering wheel attachment. Playing as some of there favourite Mario characters, on a number of arenas and race tracks. You can even play online and battle against other fanatics from across the world.
Sold 28.23 million copies to date!
1. Wii Sports - The number one best-selling Wii game of all time is Wii sports. Selling just over 76 million copies so far. It was the original sports game, allowing users to play up to 5 different sports. Mimicking real life body movements, and tracking players stats and ability levels. Such sports as boxing, tennis, gold, bowling and baseball can be played.
With a massive 76.76 million copies sold so far since the release of the Nintendo Wii.
For a more in-depth look at the best-selling Wii games ever, have a look here.
If like me, you own many of these games. Its a good idea to backup and copy them to keep them safe. You never know when you might lose, damaged or break a disc beyond repair. To find out how to copy Wii games check out the a wealth of information available.
Article Source:www.EzineArticles.com /James_Ashley

Monday, November 14, 2011

Campaign Objectives


1-to provide a new concept of playing.
2-to attract potential costumers.
3- to put the spot light more on its features ”Wireless system, Nintedo points card…”.
4. to show it as an opening system of a new era of interactive gaming systems.
5-to show that wii is not just for few its for all.
6. to prove that it enhances the social interaction with affordable price.
7. to show that it's the first game that involves psychological reference of those who play it.
8-That it has various media channels meant to appeal to others who are not gamers.
9.it makes people the main characters of the game rather than playing as virtual characters.
10-to let the kids know more about the virtual reality concept.

Positioning


Wii as new technology of gaming and entertainment represents a different method of playing and making fun. it gathers all forms of physical activity and amusing feelings. it competes other gaming systems or devices by letting people move some steps away from their seats. USP of  this campaign aims to show Nintendo wii with a crystal image that illustrates its way of playing that seems interesting for whole family members.  Also this campaign wants to tell customers that this machine doesn’t have that sophisticated graphical power of other devices, but it competes them through its physical motivation for people to be gathered and make some efforts. We cant forget its affordable price that makes it more desired by people to discover a new world of physical gaming performance. The additional thing that would make it more acceptable at people is its social figure. It develops the interactive treatment between parents and children, for example rather than sitting alone to play a certain game without the interference of others.

·   Nintendo Wii vision:
Nintendo Wii is a new style of playing absolutely new, Wii unveiling the next leap in gaming where playing is no longer about looks, now its about the feel. Also it’s for everyone not just for the few.
The next step is not just about what you see, because what you see is not always what you get, It’s about playing and surely playing now is believing.

·   Target Audience
Wii was made for Teenagers and also who’s interested in the video gaming world and the kind of people that want to try new kind od gaming but now it has a wide users even the family with all ages. It allows everybody to pick up and play  and its not for the core gamers we are trying to convey the message that the Wii is fun for everyone regardless of age, sex, and culture.

·   The competitor(s)
XBOX 360   - Sony PlayStation 3
As we mention Sony ps3 or Xbox, we go so far to talk about two of the strictest competitors of WII in the game technologies community. Their capabilities to show games with high definition format and giant graphical utilities make WII in a very sharp circle of competition. So that motivates WII manufacturers to develop more in its techniques and graphical performance. Without denying the competitive prices while buying ps3 or Xbox piece.


Concept of the campaign
Which focus on various reasons why Wii is perfect for a young family – it’s creative, social, active, safe and fun. we will also focus on the interaction concept which changed the whole concept of the gaming process. Wii was made for bigger groups to play with it not just a lazy person wanting to sit on their butt and play all day. You actually have to be physical.

SWOT ANALYSIS


Strengths
 1. Innovative and simple game-play using a mixed of motion sensitivity and aiming device.
2. Opened the gaming doors to people all ages.
3. Affordable for people of a variety of economic classes.

Weakness
 1.The big difference between the Wii game system and the PS3 is graphics. The PlayStation 3 has graphics that look near real-life using a 256MB GDDR3* graphics card where the Wii has a 64MB GDDR3* graphics card.
2.Low number of TV advertisement.
3.high competition from other console such as: XBOX 360 & Sony PlayStation 3.

Opportunities
1-Potential to gain market share by offering lower priced game system as other competitor’s prices continue to rise
2-Opportunity to compete based on measures other than price, such as user gameplay and social abilities.


Threats
1-Lack of market power could make it difficult for Nintendo to re-emerge.
2-Lower price could result in lower quality graphics.
3-Competitors may be able to reach economies of scale if sales reach a certain level, resulting in a decrease in competitors' price, ruining Nintendo's price advantage.

4Ps



Product:
The Wii, Nintendo's 7th generation video game console, represents a bold new direction for the company. The integration of a motion-sensitive controller combined with the decision to create a more modest technological improvement in processing power and graphics, has separated the Wii from the rest of the pack.
Wii console comes with a wireless controller (and nunchuk adapter), the sensor bar, a cradle for vertical mounting, a power adapter, a set of A/V cables, and Wii Sports (5 minigames)
1.75 inches high x 6.25 inches wide x 8.5 inches deep.
Slot-loading mechanism allowing for Wii discs (12cm) and Gamecube disks (8cm). The Wii has full backwards compatibility with the Gamecube
512MB of internal memory, plus a secure digital (SD) card slot for additional storage
WiFi capabilities allow for online communication, downloads, and competition.
Does not play audio CDs or DVDs.

Price:

The Wii, priced at $250, is $150 cheaper than its competitor (XBOX360). Nintendo decided to let Microsoft and Sony compete in the high-priced arena. Also Wii games cost no more than $50, compared to $60 for most XBox360 and PS3 games.

Promotion:

The Wii is targeting a very large age-range and level of gamer. This is evident in Nintendo's promotional strategy. Using their competitive advantage (user interaction), Nintendo has created a marketing campaign consisting of many TV commercials and a huge online and social media campaign. The commercials and pictures cross cultural boundaries as well as age boundaries; students can play while they're in different countries and parents are shown playing golf against their kids. Finally, it seems like there are more Wii blogs than PS3 or Xbox360. It is unique for a company to target such a vast array of segments.

Place:

The Wii has been one of the fastest selling products in recent history; Wii is going to be online purchased and. Places such as: STC(All branche),Khoury home(All branches),Virgin megastore(All branches) ,Malls(beirut,Geant city Mall,ABC Achrafieh,ABC Dbayeh) and Soon City Center Mall and places that has High-tech video games and Toys, and online purchasing is on www.Amazon. com

Thursday, November 10, 2011

Characteristics

the wireless remote control, the easy access to the internet and the opportunity to check messages and download updates and last but not the least the ergonomically shaped console which allows a considerably easier access to the features of the game tool.

Interact

Wednesday, November 9, 2011

The new Concept

Wii U

The Wii U (pronounced /ˈwiː ju/) is an upcoming home video game console by Nintendo, and is the direct successor to the Wii.[8] The system is expected to be released in 2012 and was unveiled during Nintendo's press conference at the Electronic Entertainment Expo 2011 on June 7, 2011. The console has been described as belonging to a new eighth generation.

Wikipedia

Saturday, November 5, 2011

Promotional mix


The promotional mix used by Nintendo Wii is demonstrated through mass selling.  Nintendo uses middlemen to get there product out in the market by distributing the console to large retail stores and gaming stores (such as GameStop, Best Buy, & Wal-Mart to name a few).  A combination of push and pull techniques are used in selling, however, the pull technique is the front runner of the two.   Pushing is used in advertising through commercials, ads, circulars, magazines, and internet ads.  Pulling is when the costumer gets the product at one of the retailers that offer the Nintendo platform.  Nintendo keeps the shipment number low to the retail stores and with such high demand this keeps the customer returning to check on its availability.
by: Jio Bruce, David Organiscak, Michael Edwards,  Jeremy Young, Jason Atcheson, Josh Aversman.Nintendo Wii.
 

Wednesday, November 2, 2011

The 4p's of Wii


Product:
The Wii, Nintendo's 7th generation video game console, represents a bold new direction for the company. The integration of a motion-sensitive controller combined with the decision to create a more modest technological improvement in processing power and graphics, has separated the Wii from the rest of the pack.
Wii console comes with a wireless controller (and nunchuk adapter), the sensor bar, a cradle for vertical mounting, a power adapter, a set of A/V cables, and Wii Sports (5 minigames)
1.75 inches high x 6.25 inches wide x 8.5 inches deep.
Slot-loading mechanism allowing for Wii discs (12cm) and Gamecube disks (8cm). The Wii has full backwards compatibility with the Gamecube
512MB of internal memory, plus a secure digital (SD) card slot for additional storage
WiFi capabilities allow for online communication, downloads, and competition.
Does not play audio CDs or DVDs.

Price:
The Wii, priced at $250, is $150 cheaper than its competitor (XBOX360). Nintendo decided to let Microsoft and Sony compete in the high-priced arena. Also Wii games cost no more than $50, compared to $60 for most XBox360 and PS3 games.

Promotion:
The Wii is targeting a very large age-range and level of gamer. This is evident in Nintendo's promotional strategy. Using their competitive advantage (user interaction), Nintendo has created a marketing campaign consisting of many TV commercials and a huge online buzz. The commercials and pictures cross cultural boundaries as well as age boundaries; students can play while they're in different countries  and parents are shown playing golf against their kids. Finally, it seems like there are more Wii blogs than PS3 or Xbox360. It is unique for a company to target such a vast array of segments.

Place
The Wii has been one of the fastest selling products in recent history; Wii is going to be online purchased and. Places such as: STC(All branche),Khoury home(All branches),Virgin megastore(All branches) ,Malls(beirut,Geant city Mall,ABC Achrafieh,ABC Dbayeh) and Soon City Center Mall and places that has High-tech video games and Toys, and online purchasing is on www.Amazon.com.








Sunday, October 30, 2011

Reach and Frequency

Through my study, i took into consideration studying the frequency of my target audience exposure to my ad on street or tv.
and what are the tools i will use to know the rate
as my ad goes to be broadcasted or distributed on street.

4p's


Product: Does your company create what its targeted customers want? What does the customer want from the product/service? What needs does it satisfy? What features does it have to meet these needs? How and where will the customer use it? How is it  differentiated versus your competitors?

Pricing: What is the value of the product or service to the buyer? How much are the targeted customers willing to pay for the product? Is the customer price sensitive? How will your price compare with your competitors?

Promotion: How are the chosen target groups are informed or educated about the company and its products? How and when can you get across your marketing messages to your target market? How do your competitors do their promotions?

Placement: Where do buyers look for your product or service? Are your products available at the right place, at the right time, in the right quantities? What do you competitors do, and how can you learn from that and/or differentiate?

TVC & Billboard

After different studies in the field testing my audience tendency to WII, i discoverd that its heavy users are mostly TV beholders. also, i decided to target the potential users who know about WII , but they never mind if they purchase it or not. for, i saw that having a TVC can be a very good field to advertise WII in an audiovisual format. so all people can see it and know its system of usage.
as well as, i decided to support my TVC with 3 billboards related to my ad concerning the  concept "Interactivity".

Thursday, October 27, 2011

Virtual reality vs. Augmented reality


Remember when virtual reality was all the rage? It had a good run, especially during the 1990s, and perhaps culminating with Second Life in the decade which just closed. But virtual reality is old in the tooth. People are a lot more interested these days in “augmented reality,” or at least they are on Google where it surpassed “virtual reality” as a search term sometime last summer (see chart).
Maybe people are searching for it more just because they are not sure what it means, but it definitely is entering the collective consciousness. If virtual reality is a complete immersion in a digital world, augmented reality (AR) is more a digital overlay onto the real world. It enhances the real world with digital data, and therefore it is much more interesting than a completely fabricated environment. There is an element of magic to AR apps because they juxtapose data and graphics where they have no business showing up.
The advent of touchscreen mobile phones with GPS and cameras such as the iPhone and Android phones is giving rise to an array of AR apps from Sekai CameraLayar, and more. Generally, these apps show the world around you as seen through your phone’s camera, but in addition to functioning as a viewfinder, your screen also functions as a regular computer screen. With help from the GPS and on-board compass, it can place information or graphics on top of buildings or objects seen through the viewfinder.
But that is just the start. Universityresearch labs are springing up to explore augmented realty as a new computing interface. The latest AR app is the Parrot AR.Drone, and combines a flying remote controlled toy with an iPhone app. The app turns the iPhone into a remote control (a concept we’ve seen applied to video games), but there is also a camera on the drone, which let’s you see from its point of view and play virtual shoot ‘em up games with other drones. The shooting happens on the screen, while the toys fly through the air in real life. There is also a solo mode where you can shoot enemy jets on the screen juxtaposed into your living room or wherever you happen to be flying the drone. (Watch the video below to see what I mean).
You can take your virtual reality and get lost on Second Life. I’ll take augmented reality any day. It’s just more real.