1-to provide a new concept of playing.
2-to attract potential costumers.
3- to put the spot light more on its features ”Wireless system, Nintedo points card…”.
4. to show it as an opening system of a new era of interactive gaming systems.
5-to show that wii is not just for few its for all.
6. to prove that it enhances the social interaction with affordable price.
7. to show that it's the first game that involves psychological reference of those who play it.
8-That it has various media channels meant to appeal to others who are not gamers.
9.it makes people the main characters of the game rather than playing as virtual characters.
10-to let the kids know more about the virtual reality concept.