The promotional mix used by Nintendo Wii is demonstrated through mass selling. Nintendo uses middlemen to get there product out in the market by distributing the console to large retail stores and gaming stores (such as GameStop, Best Buy, & Wal-Mart to name a few). A combination of push and pull techniques are used in selling, however, the pull technique is the front runner of the two. Pushing is used in advertising through commercials, ads, circulars, magazines, and internet ads. Pulling is when the costumer gets the product at one of the retailers that offer the Nintendo platform. Nintendo keeps the shipment number low to the retail stores and with such high demand this keeps the customer returning to check on its availability.
by: Jio Bruce, David Organiscak, Michael Edwards, Jeremy Young, Jason Atcheson, Josh Aversman.Nintendo Wii.