Nintendo Is Ad Age's Marketer of the Year
Question: Can a new product not only radically revive a company but also reinvigorate an entire industry?
Answer: Wii.
In much the way Apple made music aficionados out of mere music buyers, Nintendo via its Wii system has created a passionate group of devotees out of people who previously couldn't have cared less about video games. Wii broke open a market long confined predominantly to young men and welcomed in the rest of the family.
"They have absolutely changed the industry," says Julie Shumaker, VP-sales for in-game agency Double Fusion and former Electronic Arts national sales director. "They brought people who don't consider themselves gamers into gaming. Data show people ... still don't consider themselves gamers -- and they own a Wii. Sheer marketing brilliance."
Answer: Wii.
In much the way Apple made music aficionados out of mere music buyers, Nintendo via its Wii system has created a passionate group of devotees out of people who previously couldn't have cared less about video games. Wii broke open a market long confined predominantly to young men and welcomed in the rest of the family.
"They have absolutely changed the industry," says Julie Shumaker, VP-sales for in-game agency Double Fusion and former Electronic Arts national sales director. "They brought people who don't consider themselves gamers into gaming. Data show people ... still don't consider themselves gamers -- and they own a Wii. Sheer marketing brilliance."
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