After different studies in the field testing my audience tendency to WII, i discoverd that its heavy users are mostly TV beholders. also, i decided to target the potential users who know about WII , but they never mind if they purchase it or not. for, i saw that having a TVC can be a very good field to advertise WII in an audiovisual format. so all people can see it and know its system of usage.
as well as, i decided to support my TVC with 3 billboards related to my ad concerning the concept "Interactivity".