Product: Does your company create what its targeted customers want? What does the customer want from the product/service? What needs does it satisfy? What features does it have to meet these needs? How and where will the customer use it? How is it differentiated versus your competitors?
Pricing: What is the value of the product or service to the buyer? How much are the targeted customers willing to pay for the product? Is the customer price sensitive? How will your price compare with your competitors?
Promotion: How are the chosen target groups are informed or educated about the company and its products? How and when can you get across your marketing messages to your target market? How do your competitors do their promotions?
Placement: Where do buyers look for your product or service? Are your products available at the right place, at the right time, in the right quantities? What do you competitors do, and how can you learn from that and/or differentiate?