Nintendo Wii – Whos the target market?
Who is Nintendos target market for the Wii? Avid gamers would say that the Wii is a kids game. i recently purchased one and my 5yo son absolutly loves it so those that sy it is for kids are at least partly right. But… i have seen and heard more and more stories of how the baby boomers have begun to pick up gaming after the introduction of this new console. I even read an article about physical therapists using the Wii to aid patients in hospitals. Retirement homes around the globe have incorparated the Wii as an activity at their facilities, holding bowling tournaments and never even having to pick up a ball. But if its not the kids, and it is not the baby boomers, is it gen x or gen y? Well i know i love to play the Wii but i cant say that i love it more than either of the other two demographics. Who knows? Just food for thought.