Search This Blog

Wednesday, October 19, 2011

Positioning concept

Can be done by using product characteristics or the customer benefits associated with the product. In essence, the strategy relies on providing a superior product to the customers to have a better positioning. For Example – The Apple Iphone is showing better sales and brand recognition because of product characteristics. The Google Android operating system for mobiles is showing higher usage because of  customer benefits, available apps and others.

No comments:

Post a Comment