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Saturday, October 15, 2011

Response process

A response from the receiver indicating whether a message has been received in its intended form.
After receiving a message, the receiver responds in some way and signals that response to the sender. The signal may take the form of a spoken comment, a long sigh, a written message, a smile or some other action. Even a lack of response, is in a sense, a form of response. Without feedback, the sender cannot confirm that the receiver has interpreted the message correctly. Feedback is a key component in the communication process because it allows the sender to evaluate the effectiveness of the message . . . [and] take corrective action to clarify a misunderstood message.

(Sathya Swaroop Debasish and Bhagaban Das, Business Communication. PHI Learning, 2009).

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