Campaign for wii

wii channels

1-Check Mii Out Channel Overview

Description:

Available as a free download from the Wii Channels section of the Wii Shop Channel, the Check Mii Out Channel allows the Miis that have been created to be shown to other people, and to view Miis created by other people from around the world. You can also create Miis based on unique themes and submit them as a part of a contest, or even help judge Miis to find the winners.

2-Everybody Votes Channel Overview

Description:

With the Everybody Votes Channel, Wii users in participating nations can answer popular questions and voice their opinions in national and worldwide polls. To vote, users simply choose a question they want to answer and select one of the two responses, and then come back and see the results. Participants can even predict which answer will get the most votes and learn how far their predictions differ from other people in their nation

3-News Channel Overview

Description:

Using the international resources of the Associated Press, the News Channel gives Wii users free access to stories in multiple categories from across the country and around the world. The News Channel features an easy-to-use interface for locating and reading news item.

4-Wii Speak Channel Overview

Description:

The Wii Speak Channel lets people in up to four locations (who also have the Wii Speak Channel and microphone and have traded Friend Codes) chat with one another using their broadband internet connections. When chatting through the Wii Speak Channel your Mii appears on the TV screen and mimics your chat. You also can leave audio messages for your friends and family members or use Wii Speak to narrate captions for your photos.

Purchasers of the Wii Speak microphone will be able to use the included Wii Ticket Download Number to download the Wii Speak Channel. The Wii Speak microphone is sold separately, or with special bundles of the game Animal Crossing: City Folk.

Social gaming

Wii is Social Gaming

Great times with family and friends. Get-off-the-couch fun whether you're 5 or 95. This is what Wii™ is all about. With intuitive motion control, a huge game library with something for everyone, and the included New Super Mario Bros.™ Wii game—come see why it's your time to try. Get it now for just $149.99 MSRP*.

www.nintendo.com

Best selling wii games

5. Below is the top 5 best-selling Wii games to date. You will be amazed by how much some of them have sold.5. Wii Fit - First on the list is Wii fit. The game that keeps you fit whilst having fun playing. Using a piece of hardware called a balance board. Wii fit allows you to take part in various exercise, such as strength training, yoga, balance games and aerobics. Even tracking your progress, performing regular weigh-ins and having your own personal trainer onscreen. Continuing to be popular, with new updates being released since the original.

Sold 22.61 million copies to date!

4. Wii play - This fun, family game allows everyone to interact and play various different games using the traditional controller and the nunchuk. With 9 games to choose from, theres something for all ages. Games are of the party type, making this a very exciting and enjoyable to play.

Sold 27.38 million copies to date!

3. Wii Sports Resort - The more recent in the Wii sports series, has sold more the 27 million copies already. With many new features, and the first game in the best-selling list to take advantage of the Wii motion plus control. This comes included in the game and makes interacting more accurate and life like. Wii sports resort has many games to play, such as sword fighting, wake boarding and basketball.

Sold 27.68 million copies to date!

2. Mario Kart Wii - The first Mario game in the top 5 list. Mario kart allows users to play with the traditional controller, or the steering wheel attachment. Playing as some of there favourite Mario characters, on a number of arenas and race tracks. You can even play online and battle against other fanatics from across the world.

Sold 28.23 million copies to date!

1. Wii Sports - The number one best-selling Wii game of all time is Wii sports. Selling just over 76 million copies so far. It was the original sports game, allowing users to play up to 5 different sports. Mimicking real life body movements, and tracking players stats and ability levels. Such sports as boxing, tennis, gold, bowling and baseball can be played.

With a massive 76.76 million copies sold so far since the release of the Nintendo Wii.

For a more in-depth look at the best-selling Wii games ever, have a look here.

If like me, you own many of these games. Its a good idea to backup and copy them to keep them safe. You never know when you might lose, damaged or break a disc beyond repair. To find out how to copy Wii games check out the a wealth of information available.

Article Source:www.EzineArticles.com /James_Ashley

Campaign Objectives

1-to provide a new concept of playing.

2-to attract potential costumers.

3- to put the spot light more on its features ”Wireless system, Nintedo points card…”.

4. to show it as an opening system of a new era of interactive gaming systems.

5-to show that wii is not just for few its for all.

6. to prove that it enhances the social interaction with affordable price.

7. to show that it's the first game that involves psychological reference of those who play it.

8-That it has various media channels meant to appeal to others who are not gamers.

9.it makes people the main characters of the game rather than playing as virtual characters.

10-to let the kids know more about the virtual reality concept.

Positioning

Wii as new technology of gaming and entertainment represents a different method of playing and making fun. it gathers all forms of physical activity and amusing feelings. it competes other gaming systems or devices by letting people move some steps away from their seats. USP of  this campaign aims to show Nintendo wii with a crystal image that illustrates its way of playing that seems interesting for whole family members.  Also this campaign wants to tell customers that this machine doesn’t have that sophisticated graphical power of other devices, but it competes them through its physical motivation for people to be gathered and make some efforts. We cant forget its affordable price that makes it more desired by people to discover a new world of physical gaming performance. The additional thing that would make it more acceptable at people is its social figure. It develops the interactive treatment between parents and children, for example rather than sitting alone to play a certain game without the interference of others.

·   Nintendo Wii vision:

Nintendo Wii is a new style of playing absolutely new, Wii unveiling the next leap in gaming where playing is no longer about looks, now its about the feel. Also it’s for everyone not just for the few.

The next step is not just about what you see, because what you see is not always what you get, It’s about playing and surely playing now is believing.

·   Target Audience

Wii was made for Teenagers and also who’s interested in the video gaming world and the kind of people that want to try new kind od gaming but now it has a wide users even the family with all ages. It allows everybody to pick up and play  and its not for the core gamers we are trying to convey the message that the Wii is fun for everyone regardless of age, sex, and culture.

·   The competitor(s)

XBOX 360   - Sony PlayStation 3

As we mention Sony ps3 or Xbox, we go so far to talk about two of the strictest competitors of WII in the game technologies community. Their capabilities to show games with high definition format and giant graphical utilities make WII in a very sharp circle of competition. So that motivates WII manufacturers to develop more in its techniques and graphical performance. Without denying the competitive prices while buying ps3 or Xbox piece.

Concept of the campaign

Which focus on various reasons why Wii is perfect for a young family – it’s creative, social, active, safe and fun. we will also focus on the interaction concept which changed the whole concept of the gaming process. Wii was made for bigger groups to play with it not just a lazy person wanting to sit on their butt and play all day. You actually have to be physical.