Reach and Frequency

Through my study, i took into consideration studying the frequency of my target audience exposure to my ad on street or tv.
and what are the tools i will use to know the rate
as my ad goes to be broadcasted or distributed on street.

4p's

Product: Does your company create what its targeted customers want? What does the customer want from the product/service? What needs does it satisfy? What features does it have to meet these needs? How and where will the customer use it? How is it  differentiated versus your competitors?

Pricing: What is the value of the product or service to the buyer? How much are the targeted customers willing to pay for the product? Is the customer price sensitive? How will your price compare with your competitors?

Promotion: How are the chosen target groups are informed or educated about the company and its products? How and when can you get across your marketing messages to your target market? How do your competitors do their promotions?

Placement: Where do buyers look for your product or service? Are your products available at the right place, at the right time, in the right quantities? What do you competitors do, and how can you learn from that and/or differentiate?

TVC & Billboard

After different studies in the field testing my audience tendency to WII, i discoverd that its heavy users are mostly TV beholders. also, i decided to target the potential users who know about WII , but they never mind if they purchase it or not. for, i saw that having a TVC can be a very good field to advertise WII in an audiovisual format. so all people can see it and know its system of usage.
as well as, i decided to support my TVC with 3 billboards related to my ad concerning the  concept "Interactivity".

Virtual reality vs. Augmented reality

Remember when virtual reality was all the rage? It had a good run, especially during the 1990s, and perhaps culminating with Second Life in the decade which just closed. But virtual reality is old in the tooth. People are a lot more interested these days in “augmented reality,” or at least they are on Google where it surpassed “virtual reality” as a search term sometime last summer (see chart).

Maybe people are searching for it more just because they are not sure what it means, but it definitely is entering the collective consciousness. If virtual reality is a complete immersion in a digital world, augmented reality (AR) is more a digital overlay onto the real world. It enhances the real world with digital data, and therefore it is much more interesting than a completely fabricated environment. There is an element of magic to AR apps because they juxtapose data and graphics where they have no business showing up.

The advent of touchscreen mobile phones with GPS and cameras such as the iPhone and Android phones is giving rise to an array of AR apps from Sekai Camera, Layar, and more. Generally, these apps show the world around you as seen through your phone’s camera, but in addition to functioning as a viewfinder, your screen also functions as a regular computer screen. With help from the GPS and on-board compass, it can place information or graphics on top of buildings or objects seen through the viewfinder.

But that is just the start. Universityresearch labs are springing up to explore augmented realty as a new computing interface. The latest AR app is the Parrot AR.Drone, and combines a flying remote controlled toy with an iPhone app. The app turns the iPhone into a remote control (a concept we’ve seen applied to video games), but there is also a camera on the drone, which let’s you see from its point of view and play virtual shoot ‘em up games with other drones. The shooting happens on the screen, while the toys fly through the air in real life. There is also a solo mode where you can shoot enemy jets on the screen juxtaposed into your living room or wherever you happen to be flying the drone. (Watch the video below to see what I mean).

You can take your virtual reality and get lost on Second Life. I’ll take augmented reality any day. It’s just more real.

CrunchBase Information

Sekai (World) Camera

Layar

Information provided by CrunchBase

wii Dare to play adult video game"specific target audience"

ad for wii

An idea for a Wii advert, the idea came from news reports of people letting go of their 
Wii remotes, and them smashing into things like windows and TVs. This Advert tells people to ‘Play it right’ meaning reading how to hold the remotes and playing safely.

Nintendo to sink $200 Million into Wii campaign

Is Nintendo beginning to feel the heat from Sony's PS3 launch? They'd never say so directly, but their recent actions seem to suggest it. Nintendo has recently announced a plan to put at least $200 Million into marketing the Wii console. Appealing to a large market is tough, and requires a large cash flow, and they intend to use it: 
"Our plan to market Wii broadly, with hands-on experiences, continues to pay off," said George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Wii introduces new ways to play, to expand both the appeal of games and the audience of gamers. Our marketing campaign is central to that." 
If you pay attention to popular media, you already know that Nintendo is making waves. The Wii has appeared on commercials, in the cartoon series South Park, on MySpace, in The Wall Street Journal and many other places. They are last to market for this generation of consoles. Is that a blessing, or a curse? They have always had a mass-market appeal that doesn't seem to follow the Xbox or the PlayStation, but they have lost ground to Microsoft and Sony for many years on the console front.